Wormwood is a really nice plant, [although] other plants don’t like to grow around it.
Apparently, there was a doctor, a couple hundred years ago, who discovered that if wormwood is distilled, the bitterness stays behind and it still retains some medicinal properties. And that’s where we had the beginnings of absinthe.
[Editor’s note: Absinthe is traditionally enjoyed as an aperitif. In fact, the wormwood in Lucid Absinthe triggers the release of bile from the gallbladder and other secretions from intestinal glands, which can improve the body’s ability to digest food.]
Absinthe is not the same thing as wormwood. Wormwood is a term that has been used for a long, long time to describe any of several dozen plants that fall in the Artemisia genus.
Wormwood is the 2nd most bitter herb on the planet. It has a very penetrating, bitter flavor.
People often ask me, ‘What does wormwood look like?’ I used to carry a bag of it.
Free absinthe samples and Mediterranean food tasting: Alma Nove @ 8 PM today. Address: 22 Shipyard Drive, Hingham, MA. The restaurant has an absinthe fountain, and there will be a discussion of absinthe history and a debunking of absinthe myths.
Looking for some delicious absinthe drinks? A useful book to have is “A Taste for Absinthe: 65 Recipes for Classic and Contemporary Cocktails.” Amazon reviewers describe it as “a fun read with some great drinks” and “one word: yum”
Craving something sweet? Jeni’s Ice Creams makes a rather scrumptious looking pint of absinthe ice cream.
Absinthe is sometimes called a liqueur, but it is not. Liqueurs always contain a sweetener, but authentic absinthe such as Lucid contains no sugar or sweetener of any kind. Adding sugar is left to the discretion of the consumer.
Lucid Absinthe brings you a specialized gift set including: a bottle of the famous Absinthe, a unique Lucid glass, and a personalized balancier so that you can prepare absinthe the traditional way. Priced at $59.99, this set will be available nationwide in mid-September.
These are the classic ways to mix absinthe according to Harry Johnson’s Bartenders Manual, first published in 1882.
If you search for “absinthe” on YouTube, you will find numerous videos of people endangering themselves by setting absinthe aflame and/or taking shots of absinthe. We highly recommend you do not follow these examples. Drinking Lucid in the traditional way enables enjoying absinthe the way that it was enjoyed over a hundred years ago.
Videos such as this one make absinthe look ‘dangerous.’ But in fact genuine absinthe is 100% safe and always has been. Indeed, absinthe’s herbs have been used for centuries to treat many ailments.
Instructions for how to prepare Lucid Absinthe properly are located on the bottle.
Many restaurants set absinthe aflame for dramatic effect. We do not recommend that you do this with Lucid, as it may mask its complex flavor.
Setting absinthe aflame is a marketing technique introduced in the 1990s to increase sales of Czech absinth. However, authentic French absinthe such as Lucid was never intended to be set aflame.
Setting absinthe aflame presents a safety hazard. We recommend you never set Lucid aflame: it’s safer and tastes better when imbibed using the traditional preparation.
Artemisia absinthium, sometimes referred to as grand wormwood, is one of the most important herbs in Lucid Absinthe.
Lucid’s Artemisia absinthium is grown in France, but the herb does also grow in North America.
Artemisia absinthium has been used since ancient times. In fact, the herb is mentioned seven times in the Old Testament and once in the New Testament.
Although many old absinthe advertisements made use of cats, fewer made use of dogs. Yet, at least one old absinthe advertisement survives in which there is a dog.
In this second photo, it is unclear whether the dog is actually drinking the absinthe.
In modern day, absinthe is not generally associated with dogs, although there are exceptions.
Some modern artwork shows both dogs and cats with absinthe: